MICHELIN Total Performance

THE TIRE HAS A KEY ROLE TO PLAY, AS IT IS THE ONLY POINT OF CONTACT BETWEEN THE VEHICLE AND THE ROAD

Taking the wheel involves the driver taking responsibility and leaving nothing to chance: everything has to work properly.

The tire has a key role to play, as it is the only point of contact between the vehicle and the road. That is why Michelin constantly strives to bring together more performance. It is the MICHELIN Total Performance concept.

It involves designing tires which do not make any sacrifices thanks to leading technologies. With MICHELIN tires, drivers get safety, driving pleasure, fuel savings and longevity. All at the same time with no trade off.

The strategic position of MICHELIN Total Performance applies to all tire categories and to each specific approval by vehicle manufacturers. Michelin strives to bring together the most comprehensive all-round performance to meet the full range of customer needs in each segment of the market.

Did you know?

3 basic functions for a tire: to carry, guide and transmit.

Did you know?

Over 200 raw materials into tire composition.

Did you know?

We recommend fitting 4 winter tires on your vehicle.

Did you know?

Between the rigid road and the plastic elastic rubber, two factors come into play: molecular adhesion and indentation.

Did you know?

The tire's identity card is on the sidewall.

Did you know?

Incorrect pressure causes rapid wear.

Did you know?

A tire has less than a millisecond to hold your vehicle to the road.

Did you know?

1 full tank of fuel out of 5 is consumed for passenger car tires.

Did you know?

For tires, winter begins at 7°C.

Did you know?

Michelin has been improving energy efficiency for more than 100 years.