MICHELIN Total Performance: More performances together.
Taking the wheel involves the driver taking responsibility and leaving nothing to chance: everything has to work properly.
The tire has a key role to play, as it is the only point of contact between the vehicle and the road. That is why Michelin constantly strives to bring together more performance. It is the MICHELIN Total Performance concept.
It involves designing tires which do not make any sacrifices thanks to leading technologies. With MICHELIN tires, drivers get safety, driving pleasure, fuel savings and longevity. All at the same time with no trade off.
The strategic position of MICHELIN Total Performance applies to all tire categories and to each specific approval by vehicle manufacturers. Michelin strives to bring together the most comprehensive all-round performance to meet the full range of customer needs in each segment of the market.